![]() In the Property section (middle column) select your site. In the Account section (first column), select your account. To set Google Analytics and Google Ads to use auto-tagging: Perform these procedures to set up Google Ads and link to your Google Analytics account. This analysis lets you track the effectiveness of your ad campaigns and make adjustments to improve the effectiveness of your campaigns. When you link Google Ads with Google Analytics, you can obtain a broad picture of your customer behavior from add click, through site activity, and conversion. See Link Google Ads and Analytics on Google's support site for information about linking Google Ads with Google Analytics. Linking your Google Ads account with your Google Analytics account provides the benefit of obtaining a broad picture of your customer behavior and tracking the effectiveness of your ad campaigns. ![]() Google Analytics 4 (GA4) is a Google product you can use to view information about the effectiveness of your Google Ads campaigns. This advertising mechanism drives relevant traffic to your website when people are searching for your products and services. ![]() Google Ads is a Google product you can use to create ads that display within the Google ad network.
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